Latest Episodes

June 03, 2025
EP39: When does it make sense to bring on a Fractional CMO?
When does it make sense to bring on a Fractional CMO, and what should you expect from one? In this episode, Asia and Kim...
00:39:31

May 27, 2025
EP38: Troubleshooting growth: What it really means for PLG SaaS
Growth isn’t just marketing. And if you’re stuck and growth isn’t happening, you’ll need to look beyond marketing and acquisition. In this episode of...
00:39:23

May 20, 2025
EP37: Why SaaS founders shouldn't accept growth problems as unsolvable
Most SaaS companies hit growth plateaus, and too many founders assume the problem is either unsolvable or too complex to fix. In reality, that's...
00:57:14

May 13, 2025
EP36: Why is hiring for marketing so hard?
Hiring for marketing is hard, especially when you’re a technical founder. If you’ve never worked closely with marketers, how can you confidently hire one?...
00:53:51

May 08, 2025
Got a burning growth or marketing question? Now you can ask us!
Hey founders! Asia here Got a burning marketing or growth question you'd like us to unpack on the podcast? Well now you can slide...
00:02:15

April 28, 2025
EP35: The value of founder communities
Welcome to the new season of In Demand! For this season, Asia is joined by her new co-host Kim Talarczyk the Client Services Manager...
00:50:34