Latest Episodes
July 15, 2025
EP45: The onboarding and activation playbook
In this episode of In Demand, Asia and Kim take a deep dive into one of the most overlooked revenue levers in SaaS: activation. ...
00:53:54
July 08, 2025
EP44: A realistic look at the Entrepreneurial Operating System (EOS)
One of the biggest pain points for first-time founders is a lack of structure within their business. One of the most popular frameworks for...
00:58:11
July 01, 2025
EP43: Making customer research a core part of your growth process
Most SaaS companies know customer research matters, but too often, it becomes a one-off project or gets pushed down the list. In this episode...
00:35:37
June 24, 2025
EP42: My first 90 days as a fractional CMO
Asia just hit her 90th day as fractional CMO with a new company, and in this episode of the In Demand Podcast, she shares...
00:39:38
June 17, 2025
EP41: Customer research, fast-moving marketing teams & leading vs. managing
Welcome back to In Demand! In this episode, Asia and Kim take on three topics founders don’t talk about enough: how to listen for...
00:50:31
June 10, 2025
EP40: When your product takes you in an unexpected direction
What happens when the market wants one thing, but you want to build something else? In this episode of the In Demand Podcast, Asia...
00:31:42