Show Notes
Welcome back to In Demand! Since it's the the first episode of 2026, Asia and Kim reflect on the past year at DemandMaven, what shifted after a difficult 2024, and why 2025 felt more aligned, more balanced, and more intentional.
They talk about letting go of pressure to scale, refining research processes, leaning into partnerships, and rethinking goals.
Got a question you’d like Asia to unpack on the podcast? Record a voicemail here.
Links:
- DemandMaven
- Makeswift
- Asia's interview on the User Testing podcast
Chapters
- (00:03:00) - DemandMaven turns eight, and Asia dives into a year in review, starting with the wins.
- (00:06:20) - The shift from chasing revenue highs to building a balanced and aligned business.
- (00:07:45) - Streamlining DemandMaven's research processes.
- (00:15:30) - Figuring out a sustainable content engine and centering marketing around the podcast.
- (00:21:00) - Speaking engagements, Spark Together, and rediscovering the joy of conferences.
- (00:26:45) - Expanding into pricing, activation, hiring, and more flexible “full stack growth” work.
- (00:31:00) - Challenges from 2025, starting with consistent new client acquisition.
- (00:38:00) - Why it can be a struggle to get case studies, even after driving great results.
- (00:42:00) - Letting go of rigid goal setting and redefining success.
- (00:45:00) - Looking ahead to 2026: working with design-forward companies, product work, and experimentation.
- (01:01:00) - Personal plans in travel and language learning for 2026
