In Demand: How to Grow Your SaaS to $100K MRR

Growing a SaaS? Yeah, that's hard. Growing a SaaS without a clue what you're doing from a m ... more

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7

June 11, 2020 00:30:51
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EP7: How to choose the BEST acquisition channels

Understanding your acquisition channels is key to growing your business, but convoluted terminology, different strategies, and numerous channels it can be hard to know where to focus your efforts. In this episode of In Demand, Asia Orangio of DemandMaven breaks down the basics of acquisition channels, from overviewing different types of channels to general and specific strategy for maximizing your use of acquisition channels to grow your business! ...

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6

May 28, 2020 00:34:31
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EP6: Top 8 Customer Research Mistakes

Customer research can be an absolute game changer. It gives you insight into not only what your current customers think of your product, but also who they are, what they want, and how you can better serve them and others in the future. But not every type of customer research is right. In this episode of In Demand, Asia Orangio of DemandMaven breaks down 8 ways that you might be doing your customer research wrong and how you can update your research to upgrade your results.  TLDR;  [1:20] - #1  You’re not doing customer research at all  If you’re not doing research, you can be sure what you’re customers think about your product and business. You’re not only missing out on improving your product now, but you’re liking missing the big picture on where you should go in the future.   [4:42] - #2 - You’re asking the wrong questions  There are lots of resources outlining customer research questions to ask, but asking general questions won’t get you the information you need to solve your specific challenges. [7:26] - #3 You’re not digging deep enough  In a research interview, you will often get vague answers like “It made my life easier”, as a founder you need to know the specifics of what you’re customers are thinking, so don’t be afraid to follow up and don’t just accept the first response you get if you don’t fully understand. [10:18] - #4 You’re answering questions for your customers  When you’re doing a customer interview, it’s ...

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5

May 21, 2020 00:38:07
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EP5: Let's talk about FUNNELS

Funnels are a great thinking tool for founders. They help us clarify the journey our customers take and help us plan the steps needed to scale. But thinking in funnels can narrow our vision if we don’t truly understand the reality behind the tool.  In this episode of In Demand, Asia Orangio of DemandMaven breaks down the basics of funnels. From the different types of funnels to common misconceptions and how marketers and founders can use them to maximize them to grow their business.  TLDR;  [1min] What actually is a funnel? It’s a simple way to visualize how a prospect becomes a customer. From the top were prospects/leads learn about a product, down to where they consider it, and finally become a customer.  [2:50] The two funnels Sometimes talking about funnels can get confusing because there is an overall business funnel and then there is the marketing funnel.  [6:00] The marketing funnel At the top of the marketing funnel are activities that help build awareness of your brand and product. As you move down the funnel, marketing focuses in on consideration -- teaching about the problem and your potential solution. Finally, at the bottom of the funnel, you get very specific about your product as the solution to the problem to help prospects make the decision to buy.  [16:20] How to think about funnels in your business (and common misconceptions) The funnel isn’t a linear experience for your prospects and it isn’t the only experience. While you think of a ...

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4

May 14, 2020 00:51:50
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EP4: The WORST Assumptions You Can Make as a SaaS Founder

In our personal lives we’ve learned that assumptions will often lead us astray. When it comes to an early stage SAAS startup, they can be the difference between success and failure.  In this episode of In Demand, Asia Orangio of DemandMaven shares the six worst assumptions that you can make as a SAAS founder and how to reframe them for success. Extra Resources: Check out the Baremetrics blog post on SAAS milestones: https://baremetrics.com/blog/how-fast-saas-companies-hit-arr-milestones TLDR; The Worst Assumptions You Can Makes as a SAAS Founder 1. [1:29] “If you build it they will pay” It’s not “If you build it they will pay” it is much more like “If you build it, test it out, validate it, then they are much more likely to pay.” Most founders don’t believe the old idea “if you build it they will come.” They know they need to market their product, but today more than ever, many assume that when the time comes the paying customers will be there.  If you expect to charge for the product in the future, it is crucial that you don’t just assume that customers will be willing to pay when you ask. “The best way to know if someone will pay for your product is to actually try and charge them for it.”  If you’re early on and don’t have paying customers yet there are two directions you can go: You can create a group of beta users who get free access  You can focus on finding ...

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3

May 07, 2020 00:25:09
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EP3: What to Do When Your Growth is Stagnant

Growth suddenly going stagnant? Here's the top 3 strategic questions you need to answer in order to unpack and troubleshoot your stagnant growth.  ...

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2

April 30, 2020 00:36:49
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EP2: The PERFECT Time for Marketing

When it comes to early-stage SaaS founders trying to grow their businesses, there's a perfect time for marketing and there's less ideal times for marketing. Your mission, should you choose to accept it, is to time your marketing efforts for maximum impact and efficient investment. Asia Orangio of DemandMaven digs deep into what scenarios make sense for founders to invest in marketing, and what scenarios would warrant more customer discovery instead. ...

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