We all start our businesses for different reasons. For some, it is a personal pain point--a problem that we want to solve for ourselves. For others, it is a person or group that we want to help. No matter how you start as a founder, it is crucial that you find the big why for your business--the reason your business exists.
As a founder it can be hard to pull back and step into the role of CEO, but usually that is the most important...
Some lessons in marketing are easy to learn. You pick them up from a book, take a class, or hear a talk and get...
Every long-term customer your business has went through a series of decision and said yes at each step along the way. In this episode...