We all start our businesses for different reasons. For some, it is a personal pain point--a problem that we want to solve for ourselves. For others, it is a person or group that we want to help. No matter how you start as a founder, it is crucial that you find the big why for your business--the reason your business exists.
Your business growth feels like it’s plateauing and so you’re thinking about focusing on a less aware audience is that a bad idea? In...
As a founder it can be hard to pull back and step into the role of CEO, but usually that is the most important...
Does your business have product-market fit? Are you sure? There can be a lot of grey area when it comes to understanding your business's...