Quick update from Asia + where this podcast is going next.
When it comes to marketing, you can’t improve the things you’re not measuring. That is why understanding and knowing how to use and measure your marketing efforts is so important as a founder. In this episode of InDemand, Asia Orangio, founder of DemandMaven, starts a three part series on analytics and attribution. We start by overviewing the different types of analytics that a SAAS startup is likely to work with (and should be focused on), and then discuss the five key principles to keep in mind for attribution. ...
We haven't even hit peak COVID-19 yet, but many SaaS companies are wondering: what in the heck do I do with go-to-market and marketing functions now that we're in an economic downturn? Here's how Asia Orangio of DemandMaven thinks we'll shift. Extra Reading Marketing and Growth for Uncertain Times on CXL.com ...
In our personal lives we’ve learned that assumptions will often lead us astray. When it comes to an early stage SAAS startup, they can be the difference between success and failure. In this episode of In Demand, Asia Orangio of DemandMaven shares the six worst assumptions that you can make as a SAAS founder and how to reframe them for success. Extra Resources: Check out the Baremetrics blog post on SAAS milestones: https://baremetrics.com/blog/how-fast-saas-companies-hit-arr-milestones TLDR; The Worst Assumptions You Can Makes as a SAAS Founder 1. [1:29] “If you build it they will pay” It’s not “If you build it they will pay” it is much more like “If you build it, test it out, validate it, then they are much more likely to pay.” Most founders don’t believe the old idea “if you build it they will come.” They know they need to market their product, but today more than ever, many assume that when the time comes the paying customers will be there. If you expect to charge for the product in the future, it is crucial that you don’t just assume that customers will be willing to pay when you ask. “The best way to know if someone will pay for your product is to actually try and charge them for it.” If you’re early on and don’t have paying customers yet there are two directions you can go: You can create a group of beta users who get free access You can focus on finding ...
