When it comes to marketing, you can’t improve the things you’re not measuring. That is why understanding and knowing how to use and measure your marketing efforts is so important as a founder.
In this episode of InDemand, Asia Orangio, founder of DemandMaven, starts a three part series on analytics and attribution. We start by overviewing the different types of analytics that a SAAS startup is likely to work with (and should be focused on), and then discuss the five key principles to keep in mind for attribution.
Is your marketing great, good, or non-existent? No matter where it is today, it’s important to recognize where you are and what your next...
When it comes to early-stage SaaS founders trying to grow their businesses, there's a perfect time for marketing and there's less ideal times for...
Customer research can be an absolute game changer. It gives you insight into not only what your current customers think of your product, but...